Hancock to offer ‘Wine Business’ & Environmental Horticulture classes this fall

By Laurie Jervis/Wine Country

Want to learn how an estate winery maximizes profits while continuing to add acreage each year? Or how a winemaker with an annual case production of fewer than 500 can best market his or her label?

Then “Wine Business,” a class debuting at Hancock College this fall, may be the ticket to expanding your knowledge.

Also new to Hancock this fall is Environmental Horticulture, which will focus on landscaping and horticulture as a career. Guillermo Guerra, who Koch said brings 20 years of experience to the table, will teach that class.

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Video - Principles of Propagation by Cuttings

Dr. Fred Davies
Department of Horticultural Sciences
Texas A&M University
College Station, Texas

Part 1




Part 2

The Science of Making Horticulture Sexy

Horticulture Week
Kossoff on...
Business success. What it takes and how to get there.

I apologize for being the bearer of bad news, but in case you weren't aware, horticulture isn't sexy to the Government.

On the other hand, jobs and entrepreneurialism are very sexy to the Government. This one. The last one. Succeeding ones. This is the kind of sex appeal that just doesn't quit. It's timeless and timely. All the time.

The good news is: You've got it and it all comes from science. What it's going to take to realize the benefits, however, is for you to change how you see and talk about your industry.

The Save Our Science campaign focuses, rightly, on getting the Government to match funds - pound for pound - with what you're having to pay. Its purpose? To invest in the research and development the industry needs. Does anyone argue with the need for the funds? No. That's not the issue. It's what the Government thinks those funds are for.

At the moment, the kids at Defra (including their fearless leader Hillary Benn) want to play with the fun stuff. The sexy stuff. Like the environment. Climate change. Future technologies. So that's what they fund. It's globally visible, makes the country look like a front-runner in the world-changing department and leads to a lot of visits to interesting places.

Like I said. Fun.

Read more at Horticulture Week

Scientific Journals Online

Journal of the American Society for Horticultural Science(requires subscription to view full text of articles)
HortScience(requires subscription to view full text of articles)
HortTechnology(requires subscription to view full text of articles)
Plant Physiology
The Plant Cell
Elsevier Science
Science Direct
American Chemical Society Publications
California Agriculture

The Environmental Horticulture Reseach and Information Center (EHRIC)

Link :http://groups.ucanr.org/EHRIC/index.cfm

The Environmental Horticulture Reseach and Information Center (EHRIC) is a University of California Cooperative Extension resource created to provide a venue for research-based information on important issues facing the horticulture industry in California.