New Zealand's Horticulture Industry Strategy: Growing a New Future

The key strategy highlights from the New Zealand horticulture industry’s strategic plan are:

• Industry revenue of NZ$10 billion by 2020 is achievable – if the large industry sectors increase their investment in intellectual property and all industry participants act now to achieve scale or proxies for scale.
• While the New Zealand market provides a solid foundation – industry growth will be export led.
• Science and technology innovations will enable greater value-add products and processes to be developed, commercialised and controlled from New Zealand.
• A unified New Zealand story developed in conjunction with Tourism New Zealand identifying our unique cultural and quality attributes creates a point of differentiation in markets.
• The industry needs to build on its past successes and continue to increase its competiveness and sustainability advantages.
• The Government needs to support the industry’s growth aspirations and align government departments activity.

Link to full strategy report:
http://www.hortnz.co.nz/users/Image/Downloads/PDFs/HortNZ%20Strategy%20Overview.pdf


Horticulture New Zealand Links:

• Homepage
• 2011 Annual Report
• Facts and Figures