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Tuesday, June 16, 2009

Demand for Vegetable Seeds Is Rooted in Recession

By Adrian Higgins
Washington Post Staff Writer
Monday, June 15, 2009

In 1784, an Englishman named David Landreth opened a seed store in downtown Philadelphia, confident that newly independent Americans would also want the freedom of growing their own food.

The D. Landreth Seed Co., one of the oldest surviving corporations in the nation, has seen several owners and many shifts in its fortunes in the intervening 225 years. But if Landreth were looking down on his enterprise today, he probably would be grinning. After years in the doldrums, the consumer demand for vegetable seeds has abruptly climbed at a rate even industry veterans have never seen.

This spring, sales at Landreth are "up 75 percent over last year," said Barbara Melera, a former venture capitalist who bought the company in 2003. Moving between the shelves of bulk seed containers in her warehouse in New Freedom, Pa., she pointed out varieties that are almost sold out: Detroit Dark Red beets, Danvers Half Long carrots, Bloomsdale Long Standing spinach. She had no kale or a popular beet variety, Lutz. "We have a modest amount of beans left."

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