ISABELLE DILLS - THE BELLINGHAM HERALDEach week The Bellingham Herald takes a closer look at a business. This week: Johnson's Flower Shop.
What's new: Johnson's Flower Shop recently started a campaign called "Surf Local," which encourages online shoppers to buy flowers locally.
Owner Katie Caroline said the campaign was started because her store receives orders from flower shops outside of Whatcom County even though the customers come from Whatcom County.
When she sees those types of orders, Caroline said she sends that customer a $5 coupon to encourage him or her to shop at Johnson's for the next purchase. A commission goes to the flower shop where the order is placed, so the money that local residents are spending is not staying in the county; it's going elsewhere, Caroline said.
What it does: Johnson's Flower Shop is a full service florist which offers a wide variety of gourmet baskets, plants, tropical flowers roses and more.
Ownership: The owner of the store is Katie Caroline, but she's better known as "K.C."
Marketplace: Caroline said her store receives orders from all over the world. Through the store's Web site, she has received orders from as far away as Italy and Israel.
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