Syngenta Flowers (www.syngentaflowersinc.com)—the global company known for its breeding and production of hybrid flower seed and vegetative cuttings for pot and bedding plants—recently broke ground on an $8.25 million research and development campus in Gilroy, Calif. The company plans to build a "world-class R&D Center of Excellence for ornamental horticulture."In an interview with GIE Media's Horticulture Group, Tim Kroenke, head of Syngenta Lawn & Garden, North America; and Keelan Pulliam, president of Syngenta Flowers in North America, emphasized the comprehensive scope of the R&D activities that will take place at the Gilroy facility.
"Again, it's not only traditional breeding we'll be investigating," Pulliam said, "but how to integrate growing media and other elements."
Kroenke added: "One of the areas we have a lot of interest in is: 'How can we make the consumer experience better, as well? How do we make a plant even more foolproof?'"
Pulliam and Kroenke also discussed their desire to use innovative approaches at the facility, allowing Syngenta to break out of a "business as usual" mentality that characterizes the green industry. Pullliam emphasized that the time is right for Syngenta to make investments and changes.
Source: gardencentermagazine.com
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