New System to Help Container Centralen Manage 3.5 Million Flower & Pot Plant Trolleys Daily
KONGENS LYNGBY, Denmark, June 30 /PRNewswire-FirstCall/ -- IBM (NYSE: IBM) and Container Centralen today announced that by February 1, 2010, Danish Container Centralen -- Europe's largest provider of re-usable transport equipment and services -- will use IBM sensor technology to allow participants in the horticultural supply chain to track the progress of shipments as they move from growers to wholesalers and retailers across 40 countries in Europe. The project is the largest of its kind in the horticulture business.
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Approximately 80,000 growers, wholesalers, and retailers use Container Centralen's flower and pot plant trolleys to deliver fresh flowers and plants speedily and in the best possible condition.
The company's flower and pot plant trolleys -- called CC Containers -- are designed to meet the specific needs of the horticultural industry. The containers are suitable for mechanical handling, and since they are also used as retail display units, the flowers and plants can be transported right from the grower to the consumer in the store with no need for product handling in between -- meaning less damage to goods and reduced overall distribution costs.
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